Dr. Shreelatha Rao

Associate Professor and Coordinator Department of Management Studies

Welcomgroup Graduate School of Hotel Administration | WGSHA Manipal - Manipal Academy of Higher Education

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    Shreelatha R teaches graduate and post graduate students. She is mentor for the girls of third year BHM students, I year BHM and III year BACA students.

SUBJECTS CURRENTLY TEACHING

Subject Semester / Year
Research Methodology Fourth year of BHM
Research Methodology Third year of BACA
Research Methodology Second semester of MSc (Hospitality and Tourism Management)
Research Methodology Second semester of MSc (Dietetics and Applied Nutrition)
Economics Fifth semester of BHM
Principles of Micro economics First year of BHMTT

ACADEMIC QUALIFICATIONS

Degree Specialisation Institute Year of passing
PGDHE (Post Graduate Diploma in Higher Education) Indira Gandhi National Open University 1995
MBA (Master of Business Administration) Operations Management Indira Gandhi National Open University 1998
MSc (Master of Science) Statistics Mangalore University 1989

Experience

Institution / Organisation Designation Role Tenure
Welcomgroup Graduate School of Hotel Administration, Manipal Academy of Higher Education Academic Coordinator 2003 - 2008
Welcomgroup Graduate School of Hotel Administration, Manipal Academy of Higher Education Admissions Coordinator for BHM 1999 - 2007

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

Quantitative Techniques

Area of Research

Management and Statistics

Dimensions of Service Quality in Restaurants: A comparative study in Udupi and Dakshina Kannada districts

Published in the conference proceedings on Global Conference on Service Management, January 2014, ISBN 13: 978-81-928189-2-4

A study of factors moderating student’s selection of hospitality program in India

Vidya Patwardhan

Published in Indian Journal of Hospitality & Tourism Research, January 2013, vol.5. ISSN 0975-4954

Student perspectives of industrial training experience in hospitality industry: A study

Vidya Patwardhan

Published in Hospitality & Tourism Research, January 2013, vol.5. ISSN 0975-4954

Linear Programming for Revenue Management in Hotel Industry

Published in Journal of Hospitality Application & Research ISSN: 0973-4538 – Vol.8, No.1, Jan 2013

Analysis on the Variance in Service Quality in Restaurants of Manipal and Mangalore

BHM: Glenda Sheetal Crasta

The study attempts to find the difference in the perceptions of customers of Mangalore and Manipal with regard to service quality in restaurants.

Analytical study on the Perceptions of Hotel Undergraduates on Industrial Training.

BHM: Arpan Burman