A group of interested students visited the fields nearby to Katapady to study the marketing specialization of Mattu Gulla. The study team comprised of MAHE’s centre for consultancy training corporate interface department of Commerce were included. During the visit, the students entered the fields along with their guides consulted the farmers about the GI accreditation, export markets, rural markets, branding, grading, marketing strategies, seed production, sowing technologies, preparation of saplings, grafting, pricing, setting the prices for the markets, promotion, labelling, cultural heritage, all of these were included as a part of the study package. The team included the students from the Netherlands, BBA in marketing, B. Com, B.Sc final year students were among the study team. The team was led by Dr. Vikram Baliga, Ph.D. in Mattu Gulla Studies, Praveen Kumar, Producers association head Joseph Monteiro accompanied the team.
A team of NABARD Chief, General Manager Suryakumar from Bangalore visited a village called Kote near Katpadi to study and obtain information regarding the glorified Mattu Gulla, which gained prominence with the blessing of the great saint Vadi Ramaswamy. Nabrads deputy district manager, Mr. M. Ramesh who spoke on the occasion outlined the markets of Mattu Gulla in the undivided Dakshina Kannada districts and spoke about the export market that is available in the Qatar regions. He also outlined the various aspects in producing, pricing, and in search of the potential markets, these details were provided to the NABARD Chief. The interesting facts about the intricate taste values and the quality of the soil which enhances the production results were provided to the Chief General Manager. Before this meeting the Mattu Gulla producer and producers development fund which had to be provided to this association was discussed during the meeting, it was also proposed the Mattu Gulla be directly procured from the farmers and learned about the direct procurement ways and stop the middlemen. They also discussed how to increase the income of the farmers and the information was passed on to the Chief, GM. There were discussions about how to stop the fake Mattu Gulla circulated in the markets and how to confiscate the fake produce.